About your Search

20130201
20130209
Search Results 0 to 2 of about 3
, the super bowl, celebrity endorsements, and shareholder value. we spoke with steve posavac, marketing professor at vanderbilt university. i began by asking, what kind of celebrity endorsement makes a good investment for a company and its shareholders. >> well, tom, celebrity endorsements can do a lot for brands. one of the most important things they can do is lead to just a lot of awareness of the brand, a lot of excitement, consumers pay attention to the marketing of a brand to the extent that a celebrity is associated with it. but the other thing celebrities do very well is position products. products in some categories, think soft drinks, for example, that aren't very differentiated based on the product self but if you have a celebrity endorsement speak up on behalf of the product wa, people think about that celebrity than bleeds on to the brand, helps to seerbt the brand in the same way we-- associate the same way we think of that celebrity. >> tom: the ski that the attention is paid ultimately to the product, not to the celebrity making the pitch though, right? >> well, absolutel
professor steve posavac. you can read about his study online at nbr.com just look for the "n.b.r.-u." tab. >> susie: and finally, some thoughts on paying it forward. this week lou's been thinking about shoes. here's author and educator lou heckler. >> the carolina panthers has had a so-so season despite having a top wide receiver in steve smith. smith has had a bit of a checkered career off the field, fighting with teammates in fact, but his athleticism and grace on the field are unmatched. now, he's gaining attention for his shoes. as he has been counseled about his bouts with anger, he has been encouraged to reach out to others instead of boiling over at them. one of the things he decided to do is to donate shoes to people who have none, and he has embraced this with the same enthusiasm that he has catching a football. plus, as a symbol of his commitment he removes his football shoes after every game and leaves them there on the field. someone gets a nice par of athletic shoes and a wonderful souvenir. it got me thinking, do i pay lip service to helping others, or am i really committed
. >> reporter: steve sanko tells us after a couple of years of flat sales, and rising raw material costs like aluminum and copper, he's more confident in his business, seeing more projects to go after. >> if i had two or three more estimators at this time we would be pumping out more goods, and hopefully win those bids. so that's very encouraging from the stand point of a specialty contractor such as ourselves. >> after the real estate bust and surviving those times, dash door, like a lot of companies relying on that market wasn't looking to add to their employee ranks. it didn't fire anybody during the dark days of the real estate bust but it wasn't adding to payroll either. now it sees business opportunities in the months ahead. dash door is looking to hire two employees. they've advertised nationally for these two new positions, generating more than 100 applicants. >> reporter: when i saw the resumes coming in i thought the flow would stop after 10. but they came in a steady flow. we had people calling us saying where do i stand? i would say we're still receiving resumes. i had to do our d
Search Results 0 to 2 of about 3